Marketing & Communication Specialist
Carmem
Pimenta
Digital communication specialist focused on social media, content strategy, branding and copywriting. Combining creativity, data and narrative to build meaningful brands.
About me
Communication that connects, strategy that grows.
I've always been interested in how people communicate and connect, especially in digital environments. As part of the first wave of Gen Z, I grew up with social media and saw how it transformed the way people and brands relate to each other — which led me to pursue a degree in Communication and Public Relations, followed by a postgraduate program and an MBA in the field.
Over time, this curiosity turned into a clear professional path: I became a communication and digital content specialist, focusing on social media as my main area of work.
Today, I work with digital communication, content creation, strategic planning for social media, branding and copywriting. I enjoy collaborating with teams, sharing ideas and building projects together, always bringing creativity, agility and a strong sense of narrative to my work.
Combining my academic background and hands-on experience, I develop content strategies that are consistent, relevant and truly help brands build a meaningful and long-term relationship with their audiences online.
Languages
Hobbies
Portfolio
Selected Projects
A curated selection of work across different industries. Click each card to learn more.
Social Media Content
Strategic content for CPE Technology, Pet Saudável, GeoMarket, Geodetic, APAT and MCX.
Social Media Design
Visual design across multiple brands — balancing aesthetics, engagement and brand identity.
Website Development – Santo Growler
Full website development on Wix for a craft beer bar in Belo Horizonte.
Branding – Recupera
Brand Recupera Inteligência Empresarial built from scratch for Grupo MCX.
Events
Communication for MUNDO GEO Drone Show, INTERGEO, NT EXPO, Agrishow and more.
Videos
Video production for MCX, Pet Saudável, Cumbuca, GeoMarket, Geodetic and CPE Technology.
Product Design – Pet Saudável
Rebranding of snack packaging, DinoBalas creation and branded bag development.
Photo Editing
Image capture, art direction and editing across multiple brand projects.
Email Marketing – CPE Tecnologia
Titles, body and CTAs for Elios 3 launch, Black Friday, GNSS RTK and e-commerce campaigns.
Offline Materials
Folder for MCX Group and ecobag + banner for the 10th Brazilian Conference on Natural Products.
Results
Success Cases
Projects in which I participated actively and strategically. Click each card to learn more.
Launch Campaign of Elios 3 – CPE Tecnologia
Full launch communication strategy for the DJI Elios 3 in Brazil.
2025 CHCNAV's Marketing Excellence Partner Award
International recognition from CHC Navigation for branding and marketing strategy.
Product Design & Launch of DinoBalas – Pet Saudável
End-to-end product launch from packaging design to digital campaign.
Product Design & Launch of Meat Flake Cookies – Pet Saudável
Visual identity and go-to-market strategy for the premium natural pet food segment.
Career
Professional Experience
July 2023 – February 2026
Marketing Analyst
CPE Tecnologia · Belo Horizonte, MG
At CPE, I helped a still-maturing marketing area become more strategic. I led content planning for four brands, aligned email and social media with sales priorities and brought a mobile-first approach to communication. I built a more technical content line to teach the audience about geotechnology equipment, which strengthened CPE's digital presence and contributed to the international recognition received from CHCNAV in 2025.
May 2022 – June 2023
Marketing Analyst
Pet Saudável · Belo Horizonte, MG
Structured the marketing function from end to end — social media, paid media, product launches, events and offline actions into a single, consistent strategy. This supported expansion into new states, more than 120 new cities and over 100 new points of sale, strengthening brand awareness in the natural pet food segment.
March 2021 – April 2022
Communication & Marketing
Grupo MCX · Belo Horizonte, MG
Worked on branding, editorial calendars, websites and integrated campaigns to translate complex accounting messages into simpler and more accessible communication, strengthening the group's position as a specialist accounting firm for pharmacies.
August 2020 – February 2022
Social Media
Cumbuca · Belo Horizonte, MG
Built the brand's digital identity from the ground up — planning content and visual materials to launch Cumbuca with a clear voice and visual direction, giving the brand a consistent and recognizable presence from day one.
October 2019 – March 2020
Event Production Intern
Palácio das Artes – Fundação Clóvis Salgado · Belo Horizonte, MG
Supported logistics, setup and artist relations for a demanding cultural schedule, helping make processes faster and more organized in a high-pressure creative environment.
June 2018 – December 2018
Communication & Social Media Intern
Dia do Arauto · Belo Horizonte, MG
Managed client and supplier relationships, supported campaigns and kept social media activities on track in a fast-paced agency environment with multiple clients and quick turnarounds.
October 2017 – March 2018
Smart Receiving Intern
99 App · Belo Horizonte, MG
Participated in field and promotional actions during a phase of rapid expansion, bringing the brand closer to potential users. First experience in a high-growth tech company.
Toolkit
Skills & Tools
Design
Video Editing
Website Builder
Paid Media & Analytics
SEO & CRM
Project Management
Academic Background
Education
Bachelor's in Public Relations
University of Minas Gerais (UFMG)
July 2016 – December 2020
Graduated with focus on Organizational, Digital and Strategic Communication. Final project: brand creation for Epifania Natural. Participated in brand positioning for Xeque Mate Bebidas and organized ABRAPCORP IX and IV SICO.
Postgraduate – Digital Communication & Business Intelligence
ESPM – School of Advertising and Marketing
March 2024 – December 2025
Strategic plans integrating digital communication and BI, with focus on advanced digital marketing, data analysis and real-project application.
MBA in Marketing, Branding & Growth
PUC-RS – Pontifical Catholic University of Rio Grande do Sul
May 2025 – December 2026
Marketing, branding and growth strategies combining neuromarketing, behavioral economics and AI to drive innovation and measurable results.
Continuous Learning
Certifications
FGV Online
- Principles of Marketing Analytics to Generate Insights
- Digital Content Production
- Social Media: Concepts and Organization
- Storytelling and Presentation Techniques
ESPM
- How Biases Shape Decisions in the Online Consumer Journey
- Key Trends and Skills in Strategic Design for Digital Business
- Media and Digital Competencies in the Age of AI
- High Creative Performance
Semrush
- Become an AI-Powered Marketer
- Building a B2B Content Marketing Strategy
- Content Marketing Fundamentals
- Content Marketing Principles for Business
- Emoji Marketing Mini-Course
- How to Plan a Magnetic Content Strategy
- How to Increase Sales on Shopify with Content Marketing
- Influencer Marketing Campaigns for Beginners
- Master Your Brand Voice
Google, HubSpot & Others
- Google Analytics for Beginners
- Google Display Certification
- HubSpot – Social Media Marketing
- Ana Carvalho RP – Social Media Thinking
- MLabs – Post Analysis and Optimization
- Kultivi – Social Media
- Marketing Elevation – Essentials of Marketing Planning
- RELOAD – SEBRAE Minas Digital Marketing Seminar 2018
Academic Participation
- IV SICO – International Seminar on Organizational Communication (organization committee)
- ABRAPCORP IX – Brazilian Association of Organizational Communication (organization committee)